My Social Media Strategy Stack
Not all content is created equal. Here's how I use different types of snackable content to make meaningful impressions that drive real business results.
Using the Right Content for the Right Moment
Educational
Provides value by teaching your audience something new—whether it’s tips, tutorials, or surprising insights. This type of content positions a brand as an authority in its space and keeps followers coming back to learn more
Best For
Building credibility, nurturing trust, and increasing saves and shares.
Engaging
Invites audience participation through polls, questions, challenges, or interactive features. The algorithm favors this type of content because it sparks conversation and activity.
Best For
Boosting visibility, encouraging two-way interaction, and building an active community.
User Generated Content (UGC)
Showcases content created by real customers or fans, adding an authentic voice to the brand. UGC acts as social proof, showing potential buyers that people genuinely use and love the product.
Best For
Social proof, building credibility, Fostering community, and increasing conversions.
Entertaining
Grabs attention quickly with humor, storytelling, or trending audio. These posts are designed to stop the scroll and create an emotional reaction, making them highly shareable.
Best For
Expanding reach, driving virality, and attracting new audiences.
Behind The Scenes
Offers a candid look at the people, processes, and real moments behind the brand. Audiences love seeing what goes into creating products or running a business - it makes the brand feel human.
Best For
Building transparency, increasing relatability, and strengthening brand trust.
Reels Vs. Carousels
Educational and entertaining reels tend to perform best for discovery and reach, while engaging carousel posts help maintain community connection and excel at education and saves.
Which to Choose?
The best strategies use both - reels to attract, carousels to nurture.
Empowering
Uses motivational messages, success stories, or relatable challenges to uplift the audience. This content resonates deeply and strengthens the emotional bond between brand and follower.
Best For
Fostering loyalty, inspiring action, and increasing engagement through meaningful connections
Product Focused
Spotlights a product or service by showing how it solves a problem, enhances life, or stands out from competitors. Strong visuals, demos, and testimonials help drive results.
Best For
Converting followers into customers and supporting sales campaigns.
Choosing the Right Platform
Instagram tells stories visually, TikTok drives trends, Facebook builds communities, and Pinterest fuels evergreen discovery. The best strategies play to each platform’s strengths.
My Expertise
I excel at Instagram strategy and also work comfortably with Facebook, TikTok, and Pinterest to create adaptable, growth-focused content.
A Social Media Game-Changer: AI Tools
The most effective marketers right now are creatively collaborating with AI—not competing with it. For businesses, I can build faster content production, make better data-driven decisions, and focus more time on storytelling and brand building.
Ideation
Tools like ChatGPT, Gemini, and Jasper can help generate captions, video scripts, and post ideas in seconds.
Design
Canva offers AI-powered design suggestions and CapCut uses AI to for trending edits or to align cuts to music.
Planning
Scheduling platforms like Notion and Loomly use AI tools to recommend best times to post or predict engagement.
Analytics
Platforms like Crayon and Feedly provide competitive intelligence with social insights to track trends and performance.
Productivity
Platforms like Crayon and Feedly provide competitive intelligence with social insights to track trends and performance.
Research
BuzzSumo and Exploding Topics help reverse engineer top performing posts and stay ahead of trending interests.